Surprise…..

 

International market is fraught with surprises…….here is some thing to read and enjoy.

 

In India, when Proctor & Gamble introduced Vicks Vapour up in India. It caught with a surprise. South Indian are accustomed of rubbing something on their body and not the North Indians. So, P & G had come up with syrup for the North Indians.

 

A famous American feminine sanitary napkins was surprised with sales figures of its South American subsidiary. A major surge in sales. The company was delighted and little startled. The reason for the surge was the local farmers used it as dust masks!!.

 

Colgate is in surprise in Vietnam and Cambodia. The tooth brush is used to clean the guns.

 

When Kellogg’s was first introduced, add cold milk and eat with spoon. Chinese and Koreans are anathema with milk. Japanese find it difficult to drop the chop stick and take the spoons. Indians are used with hot milk.

 

In America, at the time of meeting, shake hands, look eye to eye and speak. The eye to eye contact means “trust”. In Japan, eye to eye contact means “impolite” and should be avoided look at his neck tie and speak. If the American says ‘yes’ it means he agree to your point. In Japan ‘yes’ means he is listening to you. It did not means Japanese are in agreement with you.

 

The common OK hand sign is commonly used in America. In Japan it signifies money and in France it is a symbol of money. However, in parts of South America, it a sign of vulgar gesture.

 

 

….to be continued….