I wish to CHANGE THE FACE OF JAPANESE LANGUAGE EDUCATION IN INDIA WITH IN 5 YEARS

CREATING

SKILL BASED, SUSTAINABLE

AND

CONTINUOUS HUMAN RESOURCE

FOR THE

JAPANESE IN INDIA.

A Project by

Japanese Language Institute

Japanese Culture & Management Training Institute

# 169, Lenin Street, 2^nd Floor, TKP towers

Kosapalayam, Pondicherry – 605013. INDIA

Web site: www.newgeneinternationalindia.com

e-mail: adikessavane@newgeneinternationalindia.com

I wish to CHANGE THE FACE OF JAPANESE LANGUAGE EDUCATION IN INDIA WITH IN 5 YEARS. I know it is challenging task but certainly possible. It needs some new way of thinking and planning. In order to achieve this we have address and find solution to 2 major problems.

1. Finding the required number of Japanese language teachers.

2. A sustainable and viable business model.

Language teachers are the carrier of the language. If any language has to spread to the mass it should have large number of teachers. It applies to all languages. So the basic purpose is to churn out teachers. Now the most pressing question is how to create ‘an army of Japanese language teachers. We have the solutions.

Language has to reach the mass we need teachers, an army of teachers. The present system is not capable of creating teachers or I can say the institution set up itself is not designed to create teachers. At present, all the language institutions I have seen the teachers are directly getting into teaching and excepting the students to come. That means, actually the language institutions are trying to create more students rather than teachers. The plain truth is large number of students are already in schools and colleges. These students are also hungry to learn any foreign language. Education institutions are also ready to introduce foreign language. We have to reach them. It is simple.

At present the students are just walked into the language institution to learn Japanese and walked out. Their relationship ends. Most of the students are employed and relationship with the present employer is stronger than with the language learning institute. The language institute also never asked, “Hey, who want to become Japanese language teacher, raise your hands. We want teachers, we will pay you and we want your service”. If the language institute itself is not capable of creating teachers, how will the language spread?

One more major problem, if you look at the present group of students studying at any language institute the mix is different. The students are from different age group, educational background and work profile. Their learning capability is different. Some will learn fast and some will learn slowly in the same class. In due course of time the slow learners will drop out from the class.

On the other way, the worst thing, I have the proof, the language institutions discourage others neither to teach Japanese language nor to start new Language institute. They will lose the sole prestige and the privilege of getting fund from the Japanese Government.

Our business strategy is consists of 2 parts. The first part is how we are going to solve the problem of Japanese language teachers.

PART - 1

1. Create the ‘army of Japanese language teachers’.

2. Indentifying the institutions who wish to introduce Japanese language.

PART - 2

1. The business plan in our proposal that is sustainable and viable.

Creating the ‘army of Japanese language teachers’

First, we need to redefine some of the old concepts. For this you have to think beyond your limit. There is proverb, “if you think beyond your limit impossible will become possible”. The problem with the present language institution is, they think with in walls of the institute. Beyond that they don’t think.

Japanese language institute is a place where the course materials are prepare for the 6^th standard onwards in India. Secondly, it is the place to produce teachers. These teachers will be trained by the Head of the centre. These teachers will go to schools and colleges and teach Japanese language. Our target is the large students already in schools/colleges. Somebody is walking in the weekends, it is only additional.

Introduction of foreign language in to the system has to be supported with good teachers. It is our responsibility or the institution’s first purpose is to create ‘an army of teacher’.

CENTRE HEAD

First, we need one native Japanese language teacher. He/ she will be the “Head” of the ‘Japanese Language Institute’. Japanese language Institute headed by a Japanese. He/she should have the passion to introduce the Japanese language in India on a long term basis. He/she should design the course structure from the 6^th standard onwards for the Indian students. His/her primary focus is not to teach Japanese to the students directly. He/she has to train the teachers about the subject and how to teach in the class. Identify new people as teacher and train then as teacher. The primary focus of the Head is to produce teachers.

TEACHERS

After passing N-5 and N-4, most of them are dropped out. This constitutes the large number of JLPT students. Others consider them as waste but that is place the gold exists. It is great waste of time, energy and money. In Japanese it is called ‘mura’. Eliminating ‘mura’ is the basic concept of Toyota production system or Lean manufacturing system. They are also not able to use Japanese in their profession. N-4 pass or doing N-3 will be eligible to work as teacher. N-3 pass is most welcome. N-3 pass and N-2 will be sent to engineering colleges to take classes. We will take them as teacher. The salary range is 20,000/- to 25,000/-. This is twice the salary of any private schools can offer. It is decent pay. The important point is the teaching hour in the school will maximum of 4 hours per day. Rest of the hours they spend studying Japanese at the Institute.

In the beginning, we are excepting quality problems in teaching. It will be set right within 6 months. If the teacher is taking 3 hours of class and trained for 5 hours a day in Japanese language the quality problem will be solved.

The head of the institute will train then and help them to pass higher levels of JLPT. This is the best offer any one can get. The teacher will have stable job with decent salary and freely trained to pass higher levels of JLPT. This gives hope to lot of people to study Japanese Language.

The teacher who does very well will be promoted as “Head of the Centre” of another city. The head will be given the opportunity to create another team.

Indentifying the institutions who wish to introduce Japanese language

This looks tough. But it is really easy. Walk into any institute and talk to the head/principal of the school or college. Apart from English all the institutions are desperately trying to teach one more foreign language. Their concern is availability of good teacher at reasonable cost. Our job is to give the confidence and support with teacher. Make sure the teacher delivers. I (Adikessavane) am going to look after this. I am confident I will do it.

After 5 years, the students coming out of these institutions will be the source of teachers in the future.

GIVE ME ONE NATIVE JAPANESE TEACHER WITH IN 5 YEARS I WILL CHANGE THE FACE OF JAPANESE LANGUAGE EDUCATION IN INDIA.

___________________________________________________________

THE MISSION OF THE PROJECT

Our mission is to create human resources for the Japanese companies. These Human Resources

· Should have the SKILLS to work in the Japanese organizations.

· The project or the model should be SUSTAINABLE.

· The supply of Quality Human Resources should be CONTINUOUS.

SKILLS.

The first problem is Japanese language. But the good news is Indian’s like Japanese very much. Indian’s always admire Japanese success and want to learn from Japanese. So Indian wants to learn the Japanese language and from the Japanese.

The real problem is

· Some one’s clear vision and solid attempt to take the Japanese Language, culture and Management practice to the learner’s community.

· Shortage of Japanese language teaching institution and Language teachers.

So, we are going to teach the Japanese language to the Indian students. We have both Indian and Native Japanese Language teacher.

We also teach Japanese Culture and Management practice like Group orientation, decision by consensus (nemawashi), 5S (Seiri, Seiton, Seiso, Seiketsu, Shitsuke), kaizen, kanban, Heijunka (Level out the work load), Jidoka (Quality from the beginning), TPS or Lean productions system etc. So, when the Japanese wants to hire people, Japanese find ready human resources speak their language, share their culture and management system.

SUSTAINABLE

Any business proposal must be economically viable. The business model must be sound and good. Our business plan is divided into three parts.

1. Educational Institutions. (Schools, colleges, engineering & professional colleges and Universities.

2. Companies. Japanese companies in India want to train their employee in Japanese management concept like 5S, Kaizen, Kanban, TPS, etc. We can do the training because we know both Indian attitude and Japanese Style. Indian companies want to train their employees in Japanese Language, Culture and Management practice. For now all the major software companies having project in Japan is training their employees in Japanese language.

3. Walk-in. Any person can interested to learn Japanese can walk in to our institute and learn Japanese. But the classes will be only on Saturday and Sunday.

CONTINUOUS.

It is long term project, that’s why we planned to teach Japanese language from 6^th Standard onwards. The project will be implemented in 6 cities, 24 schools and 19 colleges over a period of 4 years. But the 6^th Standard students will spend at least 10 years in studying Japanese language before entering the work force. That is our prime focus. Since this generation of students has already learnt Japanese language, many professionals will come out.

Separately Japanese language will be introduced in the college education also as an add-on and skill based education. In the long tern, this will create a large pool of Japanese specialist. Japanese companies can draw the human resources from this pool.

The Objectives of the project.

The objective of the project is to supply skilled human resources to the Japanese organization on a long tern basis. It is based on academic, training the human resources available in India on Japanese language, Japanese culture and Japanese Management practice. This will create a large pool of human resources “competent, willing and able” to work in the Japanese organizations.

This business proposal is designed to keep in mind the requirement of Japanese companies in the Indian market in the near future. Japan is preparing its ground to come to India.

Japan’s only resource is ‘Human resources’. Human resource is the permanent competitive advantage of the Japan. Japanese knows how to best utilize the human resources to drive their organizations, economy and become world leader. Japan need lot hands to work. Japanese ageing population, Japanese are working to the ‘dead’ and go ‘sexless’. Japanese birth rate has come down.

On the other hand, India has lot human resources. In fact, India has very good human resource pool. The truth is also India is not properly using its human resources. It is wasting a lot. There are lot brains in the drain. These human resources can be properly trained and used by the Japanese organizations.

In 2007, after Prime Minister of India, Dr. Manmohan Sing and Mr. Abe has signed the Indo – Japan Co-operation agreement, Japan has considerable increased its investment and business interest in India. Below is the table showing the number of companies in the year 2006 and 2008 is evident.

	Tamil Nadu	India
2006	35	328
2008	169	1049

FOREIGN LANGUAGE EDUCATION IS UNTAPPED MARKET IN INDIA

In India, along with the regional languages English is the medium of education. All the schools and colleges have the option of foreign language. But no foreign language has made good in-road and popular. Foreign Language education is huge market in India. So far no one has made a systematic attempt with good infrastructure and faculty to teach a foreign language in mass scale. We are going to make a solid and concrete attempt to teach Japanese among the masses in a corporate style.

Many people will speak French in Pondicherry, since Pondicherry union territory was a French colony during the British rule in India.

Education is always an excellent social and business proposition in India. Especially, South Indian parents have spent a lot of time and money on their children education and training. Getting good job and for the future prospect is the prime concern. Job opportunities are their main concern. We are creating an important skill among the Indian students – Japanese Language. So we are creating opportunities for the Indian’s to work with the Japanese companies. On the other side Japanese Companies will get Japanese speaking work force.

BUSINESS APPROACH

Educational Institutions

Our approach is to prepare a solid ground and a long term basis. We wish to introduce Japanese Language in the schools as an add-on course from 6^th standard on wards. The Indian student’s age is 11 years old at the 6^th Standard. The students will continue to study Japanese language from 6^th Std to Higher Secondary. That is 7 years of studying Japanese language before entering professional course. This produced a large pool of professionals with Engineering or Medicine as main subjects.

In schools, Japanese language is compulsory for all the students. The cost is Rs.200/- per month per students. The cost is very cheap and any parents can afford.

(See our business model at Aditya Vidhyashram School, Pondicherry)

In the Engineering colleges, at present the course will be introduced separately over a period of 4 years. In arts and Science colleges, the course will be introduced in 3 years period. In colleges, Japanese Language is optional for the students. We need minimum of 15 students to start a batch and the maximum number is 30.

(See the business model for Arts and Science college and engineering college respectively.)

Business Organizations.

This is huge and potential market. The potential clients are Indian companies want to do business with the Japanese companies or Indian companies want to set up operation in Japan. These companies want to train their employees in Japanese Language, culture and management practice.

Indian companies wants to learn Japanese concepts like Kaizen, kanban, Kamban, Toyoto Production System or lean manufacturing system and wish to implement in their office and the shop floor. We are the resource and the training institute.

Japanese companies set up operations in India, they need support like translation service, wants to train their Indian employees in Japanese concept. So, that the Indian employees are orient towards the Japanese culture and management practice. We can do that at a cheaper cost.

This can be done at our training institute or at the company training place.

Walk-in students

Any person who is interested to learn Japanese Language can enrol in the institute. We will teach then to take the Japanese Language proficiency Test (JLPT) conducted by Japan Foundation. The classes will be only on Saturday and Sunday.

This is not going to be a profitable business proposition. But we need this for the business sake.

The investment we need

We wish to introduced the Japanese Language in 6 cities, Pondicherry, Chennai, Bangalore, Coimbatore, Trichy and Madurai over a period of 4 years with the investment of Rs.37,500,000/-

S.No	Cities/Towns	No. of Schools	No. of colleges	Investment required*	Operation year
1	Puducherry	2	2	2,500,000	2010 - 2011
2	Chennai	5	3	10,000,000	2011 - 2012
3	Coimbatore	4	4	5,000,000	2011 - 2012
4	Trichy	4	3	5,000,000	2012 - 2013
5 6	Madurai Bangalore	4 5	2 5	5,000,000 10,000,000	2012 – 2013 2013 – 2014.
	Total	24	19	37,500,000

* In Indian Rupees.

On the 5^th Year we can take out the entire investment Rs.37,500,000/- from the education institution business alone.

Indian system of education

Indian children will go to school at the age of 3.

AGE	SCHOOLING	YEARS	Subject
3 - 5	Montessori	2 years	General
5 - 15	High School	10 years	General (1st Std to 10th Std)
15 - 17	Higher Secondary	2 years	Division of groups. Science, Arts and Commerce
17 - 21	Engineering	4 years	B.E/B.Tech (Civil, Mechanical, Computer Sceince, Electronics).
17 - 20	Arts & Science	3 Years	B.Sc/B.A/B.Com (Physics, Chemistry, Biology, Economics)

· In Green colour, it is common for all the children. After Higher Secondary, depending up the marks in the Public examination students will go for either Medicine, Engineering or Arts & Science College.

· Now in India, most of the students choose either Engineering or Medicine.

Business Model at Aditya Vidyaashram school.

Japanese Language is introduced from 6^th std onwards, compulsory to all the students. The course fee is Rs.200/- per month.

YEAR	6th Std	7th Std	8th Std	9th Std	10th Std	Total No of Student	Revenue per Month*	Revenue per year*
June 2010	6th Std					174	34,800	417,600
June 2011	6th Std	7th Std				348	69,600	835,200
June 2012	6th Std	7th Std	8th Std			522	104,400	1,252,800
June 2013	6th Std	7th Std	8th Std	9th Std		696	139,200	1,670,400
June 2014	6th Std	7th Std	8th Std	9th Std	10th Std	870	174,000	2,088,000

* In Indian Rupees.

Total no of section in 6^th std – 5 section.

For I week 1 class per section.

For 5 sections for 1 week – 5*1 = 5 classes. (1 Class hour duration is 40 mints)

Total hours per week – 40 mints * 5 classes = 200 mints (3 hrs 20 mints)

Expenses

1 Teacher – Salary per month Rs. 25,000/-

Total salary per year Rs. 300,000/-

Second year the cost of salary remains same

Because the same teacher can handle 6^th & 7^th - Rs.300,000/-

Third year we may need one more teacher

Total salary per year Rs.300,000/-

Fourth Year no cost add-up

Fifth Year no cost add-up

Total cost towards salary for 2 teachers Rs. 600,000/-

Surplus @ 1^st year 417,600 – 300,000 = 117,600

Surplus @ 2^nd year 835,200 – 300,000 = 535,200

Surplus @ 3^rd Year 1,252,800 – 600,000 = 652,800

Surplus @ 4^th Year 1,670,000 – 600,000 = 1,070,000

Surplus @ 5^th year 2,088,000 – 600,000 = 1,488,000

I have invested Rs.1,000,000 to start Pondicherry office. With in three years I will get all my returns. I will retain brand name. 4^th year I will generate Rs.1,000,000 as profit alone. It is the case in ONE school alone. If I get one more school to introduce Japanese Language. According to our plan, we will introduce Japanese language in 2 schools in Pondicherry. This business model is highly sustainable and viable.

Business Model at Engineering College.

Japanese Language will be introduced as skill based optional course. Students who are interested will join. 15 students is the minimum to start a batch. The maximum number of student is 30. We calculate revenue for the minimum number of 15 students. The cost is Rs.700/- per student per month.

year					Revenue per month*	Revenue per year*
2010	1st year (N-5)				10,500	126,000
2011	1st Year (N-5)	2nd Year (N-4)			21,000	252,000
2012	1st Year (N-5)	2nd Year (N-4)	3rd Year (N-3)		31,500	378,000
2013	1st Year (N-5)	2nd Year (N-4)	3rd Year (N-3)	4th Year (N- 2)	42,000	504,000

* In Indian Rupees.

3 hours is the class duration per week. 12 hours per week for 4 classes.

1 Teacher can handle all the 4 classes.

Expenses

Salary of 1 teacher per annum Rs.300,000/-

This project is profitable from 3^rd Year onwards.

Why Japanese will be introduced in the school level.

Most of the best brains or professionals like Engineering, Business Administrations students and doctors will go to the job after their graduation. In India, once you enter into the workforce you don’t find time. In India, Unlike Japan, companies will not invest in their employee on the education or long term training. Since the employee will walk out of the company at any time or the employer will fire him at their will. In most cases the employee will work in Saturdays and Sundays also to keep their job and please their bosses. So hardly they have any time left to study Japanese. Any one who takes the courage to work hard, it is difficult to come to class regularly and follow the lesson.

On the other side those who don’t have any good option or unskilled or unprofessional study Japanese to improve their chances.

Here we have situation like this bright and high calibre professionals don’t have time to study Japanese. Below average and those who want to improve their chance ended up with Japanese Language.

If you want the quality people to study Japanese it should from the school.

This is not a new concept. It is already in USA, in 1999, the Toyota Motors Manufacturing, Kentucky, participated in the school curriculum authorities for the steady supply of skilled labours “ready, willing and able” to enter the Japanese companies and for their manufacturing factory. It is under the program Quest for Useful Employment Skills for Tomorrow (QUEST).