During my management , i have reed a lot of management books. It is all written by American authors. Peter F. drucker says" getting things done by people is management", 'optimum utilisation of human resources is management", "Selling superfluous is marketing". First time I have entered the India corporate world in sales . I was shocked. Sales people are the revenue earner for the company. Sales people life starts with numbers and end with numbers. It is simple.
Most of the times you find, the office guy and admin guy who sitting inside the A/C office is more confortable than the foot soldiers or the so called revenue earners of the company. Most of the time the admin people are shows they are more powerful. On small issues, they hold the applications, reject the applications. The process is more important. In sales job insecurity is high. Making cold calls you have toughtest time in your life. Sales people has to go to field - dust, hot sun, rain, traffice jam, facing customers............... Indian companies are also equally bad in treating the sales people.
Now , no good guy is taking up sales job. The job image itself has gone. Now a days i have seen people are sitinng inside the office and sales....funny people.......tele sales.
Sales is noble job. they are the revenue earner for the company. They are ambassador of the company. They carry the brand image of the company. They are the bridge between the comapny and the customer. The customer does not know the company, see and know only the sales people. Most of the sales are done, only because of the sales guys.
Will the Indian companies understands this........and put the sales on top gear...........if you dont have strong bridge to connect the customer, you will not cross the river.
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